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“This feature, by the way, could also allow shoppers to pick up the session using a different connection, such as on a smartphone using cellular bandwidth,” said Hazelton. You can contact them once things are resolved. This same tracking becomes especially pivotal when the site goes down while a shopper is attempting to browse or purchase. Shopper tracking – With script that gauges how people use your site, you are able to better understand your demographics and refine your key personas. However, be careful that it doesn’t seem you are trying to exploit a security breach to expand your profits.
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Give people a discount code if you want – either through the site or through email. Make sure to focus on shopper comfort (keeping in mind how common DDoS attacks have become and that you are a victim). It doesn’t need to be more than a sentence or two, along with a link to further details. Site announcement – Also post a message straight on your site. If you want help explaining the event, you can always link to a site that describes the nature of DDoS. “eassure customers and subscribers that their information was not compromised.” “Be clear about what happened and what steps were taken as a result,” she said. Upfront email – Write a notification for your newsletter subscribers, advised Hazelton. The first two are immediate responses, while the last seven are ongoing protections.
So, what can you do to recover revenue that gets lost to DDoS? Here are nine ideas from Pamela Hazelton of Practical Ecommerce. To make matters worse, you often won’t get any kind of warning that the DDoS is going to occur, and it might take hours before you know something is amiss.ĩ Ways You Can Get Back Sales After a DDoS
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However, many people will leave for good, assuming you don’t know how to run your website (after all, it is nonfunctional during an attack). Ideally, when someone can’t reach your site, they will come back. With a DDoS, though, the idea is to block access so that your business can’t operate. You may think that the key cybercrime concern is someone directly hacking your account, or phishing you to get access to your details, and stealing from you. “ In just four months between April and July, vDOS launched more than 277 million seconds of attack time, or approximately 8.81 years’ worth of attack traffic.” “Based on a subscription scheme, starting from $19.99 per month, tens of thousands of customers paid more than $600,000 over the past two years to vDOS,” noted Kaspersky Labs. The two young Israeli owners of vDOS were subsequently arrested, but the size of the operation was shocking. Krebs posted a report on a popular worldwide DDoS service, vDOS. Kasperky Labs indicated that part of the reason Europol placed DDoS at the top is because of research by security expert Brian Krebs. DDoS is now recognized by security experts as one of the greatest malicious challenges for online business to avoid.įirst of all, the 2016 Internet Organized Crime Threat Assessment, issued by Europol on September 28, identified DDoS as the most prominent and devastating form of online crime. “That floods the area below - and in our analogy, it drowns the website you’re trying to reach.”ĭuring 2016, the size and scope of cybercrime-as-a-service became more evident, and it’s truly disturbing. “f someone upstream can send an unexpected torrent down, the dam will overflow and maybe even crack, letting all the water through,” she said. Your real users aren’t able to get through – they can’t load your site.Īs opposed to a traffic jam, Laura Hautala of CNET uses the image of a dam – the dam representing the effort to filter traffic and let only the legitimate users through. In other words, the fake requests inundate the site to such an extent that the site’s infrastructure can’t operate properly.
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Free DDoS Protection with Your Hosting?Ī DDoS is a Traffic Jam of Driverless CarsĪ DDoS attack can be formulated in various ways, but the basic idea is to barrage a website with a huge number of bogus requests – in essence, creating a nearly motionless Internet traffic jam with cars that don’t have any people in them.9 Ways You Can Get Back Sales After a DDoS.A DDoS is a Traffic Jam of Driverless Cars.
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Just ask any of the thousands of stores that lost sales on October 21, 2016, because they were taken offline by a botnet.
Well, increasingly, the threat of a DDoS absolutely does deserve your attention.
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It sounds like a boring term, joining a laundry list of IT concepts that may or may not deserve your full attention.
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